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March 1, 2018
By: TOM BRANNA
Editor
Timed with its Spring ’18 beauty story, Coty’s CoverGirl brand is rolling out the first full-look, live mobile-web try-on experience, making virtual try-on available directly via browsers on most smartphones without the need for an app download. In addition, Coty is working exclusively with Walmart to ease purchases of the new products used to achieve each beauty look by linking directly to the featured assortment on Walmart.com. Shoppers can visit www.covergirl.com/tryit to virtually apply...
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